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Keyword Density: How To Calculate It & What It Should Be
Keyword density is the rate at which a keyword appears in a web page and is very important to search engine optimization.
To determine the keyword density of a web page, you will first need to know the total number of words on the page. You will then need to count the number of times your keyword(s) appear on that page.
Divide the number of keyword(s) by the total number of words on the page to get the percentage of keyword density. For example, if a page has 300 words, and the keyword appears 12 times: 12/300=.04, or 4%.
Now that you know how to figure the percentage, you need to know what target percentage to aim for. I have seen recommemdations for up to 15% keyword density, but this is really to high and could cause penalities by the search engines. A safe range is between 4%-7%. Any higher than 7% put your pages at risk for penalization, and any lower than 4% could keep your pages from getting indexed at all.
There are also several free tools available online that can calculate your keyword density for you and can be found by doing a search on "Free keyword density calculator" or "Free Keyword density tools." |
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